We are going to try to cover the following:
1. The Basics
What is Marketing?
Managing Customers

2. Research
Marketing Research
Planning for Market Research
Finding Secondary Research

3. Customers and Markets
Consumer Buying Behavior
Business Buying Behavior
Targeting Markets

4. Product
Product Decisions
Managing Products

5. Distribution
Distribution Decisions
Retailing
Wholesaling
Product Movement

6. Promotion
Promotion Decisions
Advertising
Advertising Campaign
Sales Promotion
Public Relations
Personal Selling
The Selling Process

7. Price
Pricing Decisions
Setting Price

8. Marketing Management
Managing External Forces
Planning and Strategy
How to Write a Marketing Plan
Preparing a Market Study

Mr. K's PodPage